Spin

The Truth About Spin

I suppose spin is as old as public debate. But the turn it has taken in the last couple of decades has gone beyond all bounds of reason. Jockeying for advantage, trying to put yourself or your issue in the best light, minimizing the awkwardness of being proven wrong or mistaken, making every effort to throw your interlocutor or opponent off balance—these are some of the aims of spin. It is, in its most basic formulation, the employment of a range of rhetorical tactics to paint your opinion, belief, or position as the most and that of your op...
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